Design Fundamentals
Design with Type
Graphic Design & Mktg
Digital Content Creation
Web Design for Bus.
Bus. Concepts
Portfolio
Comp GD
Windhill Studio

Marketing Campaigns – Examples

Here are several examples of student-designed marketing campaigns for a client of their choice.

Students create four things for this project:

Design & Marketing Strategy
Logo and Brand Style Guide
3 pieces of marketing material, chosen to fit their clients’ needs
2-page spread for their portfolio

Students demonstrate their knowledge of the connection between their design work and the driving forces behind it, including design and marketing strategy, the four phases of a business launch, and the customer’s journey through the marketing funnel.

We want to show potential employers that students understand the “why” behind their designs and how their work solves clients’ business problems, motivates customers to act, addresses customer pain points, and moves customers through the marketing funnel toward conversion.

Student Work

Addie B.

Carrie B. Carrie designed an impressive marketing campaign for her real client. The client was supportive of her use of AI for marketing research, initial concepting, and mock-ups. However, they did not want her to use AI to do any of the actual/final design work.