For this project, you’ll create one marketing campaign for a business or organization of your choice. Check out the yoga studio, bakery, and PIXELPOP examples for inspiration. While those examples have several marketing pieces to reference, you’ll only create a brand style guide and 3 marketing pieces for yours.
You will practice being self-directed in this class. I want you to take the reins and do your work at a professional level and with pride and devotion.
Grading Checklist
- Write the Brand & Marketing Strategy (25 points)
- Write the Marketing Plan & Timeline (25 points)
- You’ll Design
- Brand style guide using a logo you choose from the client list (100 points)
- A coordinated set of 3 marketing materials (you and your instructor will pick these from your Marketing Plan & Timeline). (300 points)
- Create or find 2–3 design concepts for inspiration. These could be sketches, image searches, mood boards, or AI-generated design concepts (which I recommend).
- Final designs should be in industry-leading software: Illustrator, InDesign, Photoshop, or After Effects. Illustrations can be in Photoshop, Illustrator, Fresco, Procreate, etc.
- You’ll participate in design presentations and critiques (25 points each)
- You’ll design a 2-page spread of your marketing campaign for your portfolio (50 points) (Download template here)
This is what you’re creating
