For this project, you’ll create one marketing campaign for a business or organization of your choice. Check out the Vans example below for inspiration.
Check out several Marketing Campaign Examples here for inspiration. Those examples include many marketing pieces to reference, but you’ll create only a brand guidelines page and three marketing pieces. Pick three of the four marketing pieces I demonstrate and discuss in class: Social Media Graphic, Web Ad, 2-Sided Flyer, or an Email Blast.
You will practice being self-directed in this class. I want you to take the reins and do your work at a professional level and with pride and devotion.
Grading Checklist
- Write a Design & Marketing Strategy for a client of your choice (25 points)
- You’ll design for your client
- Brand style guide using an existing logo (or a logo you choose from the client list) (100 points)
- A coordinated set of three marketing materials. (300 points)
- A 2-page portfolio spread of your marketing campaign (50 points) (Download Canva template here)
- You will write and add the marketing information below each piece on the 2-page portfolio spread
- Marketing material should be designed in Canva (Your own account)
- You’ll participate in design presentations and critiques
This is what you’re creating
I chose Vans as my client. I designed:
- Brand Guidelines (8.5″ x 11″)
- 2-Sided Flyer (4″ x 8″)
- Web Ad (300 x 600 pixels)
- Social Media Graphic (1080 x 1080 pixels)
- Optional alternative for 2, 3, or 4 — Email Blast (in Mailchimp)
