Course Description
This course introduces graphic design students to shooting and editing photos and video using a smartphone, then using those assets to design marketing materials. Students learn camera basics, composition, lighting, and editing workflows for both print and digital platforms. Through hands-on projects, students build practical experience capturing original content and combining it into cohesive, brand-consistent marketing campaigns.
Short Description
Learn how to shoot and edit photos and video using your smartphone, then use those assets to design professional marketing materials. Students gain hands-on experience capturing and editing mobile content, plus designing campaigns for print and digital media.
What you’ll hand in/complete
You’ll complete design projects in this class. I hope they become portfolio pieces and help you land your first job.
- Complete your Design & Marketing Strategy
- Complete your Storyboard, Script, and Shot List sheet
- Complete your Brand Guidelines page
- Shoot 10 Photos and 10 Videos for your Marketing Campaign
- Create and design a 15–30-second marketing video (with the video you shot) in Adobe Premiere Pro
- Create and design a marketing lookbook (with the photos you shot) in InDesign
- Participate in presentations and critiques with the class and your instructor
- Design a 2-page portfolio spread for this campaign