Design Fundamentals – Course Homepage

Course Overview

You’ll find all the information you need for this course in the dropdown menu above.

Course Description: Each student‘s creative ability will be directed toward the layout, design, and production of graphic design projects. Through lectures, demonstrations, and lab assignments, students will design projects using a variety of materials and techniques. Students will also learn how to fuse marketing principles with the graphic design process.

What you’ll hand in

  1. Write your client’s Design & Marketing Strategy (25 points)
  2. You’ll Design
    1. Brand style guide (100 points)
    2. A coordinated set of 3 additional marketing materials. (300 points)
  3. You’ll design a 2-page spread of your marketing campaign for your portfolio. (50 Points)
  4. You’ll participate in design presentations and critiques (25 points each)