Marketing Campaign – Instructions (Web)

For this project, you’ll create one working WordPress product-based e-commerce website for a client of your choice. You’ll be learning how to build your website from start to finish. You’ll customize your own website by branding it, adding products, creating mock-up product gallery images, designing home page promotional cards, writing effective SEO, setting up your cart and checkout pages, and integrating Mailchimp to create email signup forms.

You will practice being self-directed in this class. I want you to take the reins, do your work at a professional level, and do it with pride and devotion.

Grading Checklist

  1. Write a Design & Marketing Strategy for your client.
  2. You’ll design and build for your client:
    • A working WordPress product-based e-commerce website
    • A 2-page spread of your marketing campaign for your portfolio (Download template here)
  3. You’ll participate in design presentations and critiques

This is what you’re creating

This is a 2-page spread of a product-based e-commerce website you’ll use in your graduate portfolio. Notice how it demonstrates your design skills, website-building skills, and marketing knowledge all in one piece.

You will choose your own client.

2-page Portfolio Template (Download template here)

Example of a 2-page portfolio spread for an e-commerce website build and all the web pages designed for it.
Example of a 2-page portfolio spread for an e-commerce website build and all the web pages designed for it.