2018– Present

In the late 2010s and early 2020s, I noticed several brands moving to a simplified and minimalistic layout and logo design. The trend includes:

• Minimalistic style and layouts. Less is more.
• Limited gradients and blends
• Less depth, dimension, and fewer drop shadows
• Centered layouts (symmetrical)
• Few outlines
• Overlapping graphics and images
• Larger blocks of solid colors