Course Overview
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Course Description: This course focuses on expanding the students’ application of all course material learned in Design Fundamentals. Integrating typography & visual elements through targeted real-life design projects will greatly improve students’ problem-solving and designing abilities. Students gain experience in using the design process & analyzing their work. This course relies on the Macintosh computer as a significant tool in solving typographical problems.
What you’ll hand in
Week 1–2
- Write your client’s Brand & Marketing Strategy (25 points)
- Write your client’s Marketing Plan & Timeline (25 points)
Weeks 2–6
- You’ll Design: Logo and brand style guide (100 points)
- You’ll Design: A coordinated set of 2–4 additional pieces of marketing material (you will pick these along with your instructor). (200 points)
- You’ll participate in design presentations and critiques (25 points each)
Weeks 6–7
- You’ll design a 2-page spread of your marketing campaign (see below) for your portfolio. (50 Points)