Course Overview
You’ll find all the information you need for this course in the dropdown menu above.
Course Description: This comprehensive design course introduces students to the basic principles of marketing and their application to graphic design. The course focuses on positioning, branding, target audiences, marketing principles, and metrics. Students gain experience designing marketing, advertising, and promotional materials. This course also emphasizes fusing graphic design and marketing problem-solving with creative, effective visual communication.
What you’ll hand in
- Write your client’s Design & Marketing Strategy (25 points)
- You’ll Design
- Logo and Brand Style Guide (100 points)
- Beverage Can Design (100 points)
- Marketing Video (300 points)
- 2-page portfolio spread of your marketing campaign (50 Points)
- You’ll also participate in design presentations and critiques (25 points each)