Course Overview
You’ll find all the information you need for this course in the dropdown menu above.
Course Description: This comprehensive design course introduces students to the basic principles of marketing and their application to graphic design. The course focuses on positioning, branding, target audiences, marketing principles, and metrics. Students gain experience designing marketing, advertising, and promotional materials. This course also emphasizes fusing graphic design and marketing problem-solving with creative, effective visual communication.
What you’ll hand in
- Write your client’s Design & Marketing Strategy (25 points)
- You’ll Design
- Logo and brand style guide (100 points)
- A coordinated set of three pieces of marketing material. (300 points)
- A 2-page spread of your marketing campaign for your portfolio. (50 Points)
- You’ll also participate in design presentations and critiques (25 points each)