Here’s an example marketing campaign for PIXELPOP that you’ll make for this class. You’ll create this portfolio page in this class, along with the marketing materials and information for it.
Follow it as you create yours and make sure you include the main information and categories you see here—except you will pick your own client/beverage.
Portfolio Page
This portfolio page shows the final marketing campaign and how it should be presented to an employer in an interview. Notice how we highlight your marketing knowledge and your understanding of where the marketing materials fit into the marketing timeline, strategy, funnel, and conversion pathway. This tells the potential employer that you also understand the “why” behind your designs.
The Descriptions Under Each Piece of Marketing Material
This information comes from the questions you answered in the beginning of this process when creating your Design & Marketing Strategy.
| 4 Portfolio Description Categories | Corresponding Design & Marketing Strategy Questions |
| 1. Name of Marketing Material and Size | Question 2 (Brand/Position) + Question 3 (Vibe/Personality) Names the asset dimensions, core visual hook, and price point/vibe. |
| 2. Goal | Question 1 (Persona Motivations/Pain Points) + Question 5 (CTA/Offer) Defines the specific audience problem being solved and the action driven by the offer. |
| 3. Where It’s Used | Question4 (Marketing Material & Touchpoints) Identifies the physical or digital environment and channel context. |
| 4. How It’s Measured | Question 6 (Metrics & Analytics) Names the exact data point or tracking tool (engagement, conversion, Google Analytics, CTR, QR scans) that proves success. |
Marketing Funnel and Metrics
Reference these two visuals when you place the colored triangles next to your marketing material descriptions.
Practice explaining where your marketing pieces fit into the funnel and the four phases of a business opening. Employers will want to hear this from you.
