For this project, you’ll create one marketing campaign for a beverage or canned product of your choice. You’ll be learning about 3D objects and how to make a can object in this class.
Check out several Marketing Campaign Examples here for inspiration. Those examples include many marketing pieces to reference, but you’ll create only a logo and three other marketing pieces.
You will practice being self-directed in this class. I want you to take the reins and do your work at a professional level and with pride and devotion.
Grading Checklist
- Write a Design & Marketing Strategy for your client. 25 points)
- You’ll Design
- Logo and brand style guide (100 points)
- A coordinated set of marketing materials. (300 points)
- Full-wrap can design
- 3D object of your can
- Marketing video featuring your 3D can set into motion
- A 2-page spread of your marketing campaign for your portfolio (50 points) (Download template here)
- Final designs should be in industry-leading software: Illustrator, InDesign, Photoshop, or After Effects. Illustrations can be in Photoshop, Illustrator, Fresco, Procreate, etc.
- You’ll participate in design presentations and critiques (25 points each)
This is what you’re creating
This is a 2-page spread for your graduate portfolio. Notice how it demonstrates your design skills and marketing knowledge all in one piece.
You will choose your own client.
