This workflow tutorial shows you how to play your After Effects 3D animation in an AR (Augmented Reality) real-world environment through your phone’s camera.
The Process We’ll Follow
- Prepare and export your marketing video from After Effects for import into an AR workflow
- Build an AR scene in an online web-based AR Experience builder
- Generate a QR code to launch the AR experience
This is done inside the AR Experience builder - Pair it with your event flyer
Along with the QR code, this printed piece will act as your camera’s target to launch the video in AR
Understanding the AR Funnel & Measurement Strategy
The sheer novelty and “cool factor” of seeing a transparent video float over a physical flyer in thin air is a powerful emotional hook. For an audience like gamers and Comic-Con-goers, tech-driven novelty builds instant brand equity.
However, to move them through the funnel from impressed viewer to actual product sampler, the AR experience acts as a bridge:
- Top of Funnel (Awareness & Curiosity):
- The Trigger: The custom die-cut flyer and QR code catch their eye.
- Metric: QR Scan Rate (Total Scans vs. Total Flyers Distributed).
- Middle of Funnel (Engagement & Brand Affinity):
- The Experience: The WebAR launches in their browser via KiviCube. The transparent video pops off the page, showing the dynamic product launch in spatial 3D.
- Metrics: Session Duration (How long do they watch?) and AR Video Completion Rate (Do they let the 15-second spot play through?).
- Bottom of Funnel (Conversion / Action):
- The Reward: Right as the video finishes (or directly beneath the AR player frame), a clear call-to-action prompts them: “Now bring this flyer to Booth #123 for your FREE sample!”
- Metric: AR-to-Booth Conversion Rate (How many users who scanned the WebAR actually redeemed the barcode coupon at your booth).
By pairing the spatial AR effect directly with the physical coupon redemption on the flyer, you turn an entertaining gimmick into a trackable foot-traffic engine for your booth.