For this project, you’ll create one marketing campaign for your beverage or canned product you made in Graphic Design & Marketing class. You’ll be learning how to build an Augmented Reality (AR) Event Experience / WebAR Promotion with your marketing video connected to an event flyer with a QR code.
Check out several Marketing Campaign Examples here for inspiration. Those examples include many marketing pieces to reference, but you’ll create only a logo and three other marketing pieces.
You will practice being self-directed in this class. I want you to take the reins and do your work at a professional level and with pride and devotion.
Grading Checklist
- Write a Design & Marketing Strategy for your client. 25 points)
- You’ll Design
- Event flyer (with free product offer barcode and an AR experience QR code (100 points)
- An augmented reality event experience – WebAR promotion linked to the QR code on the event flyer (100 points)
- An additional portfolio page to add on to your 3D beverage can pages from Graphic Design & Marketing class. (50 points) (Download template here)
- Final designs should be in industry-leading software: Illustrator, InDesign, Photoshop, or After Effects. Illustrations can be in Photoshop, Illustrator, Fresco, Procreate, etc.
- You’ll participate in design presentations and critiques (25 points each)
This is what you’re creating
This is the additional portfolio page for your graduate portfolio. It complements the work you did in Graphic Design & Marketing class.
You will choose your own client, but design the same marketing materials.
