Digital Content Creation – WIDS

Course Competencies

1. Capture photographs using a smartphone for a marketing campaign.

Assessment Strategies

1.1. Product 1.2. Performance 1.3. Critique

Criteria

You will know you are successful when:

  • 1.1. you use appropriate camera settings, composition, and lighting to capture quality photographs.
  • 1.2. you create photographs that support the campaign’s message, audience, and brand.
  • 1.3. you prepare photographs for use in print and digital marketing materials.
  • 1.4. you evaluate and improve your photographs based on feedback.

Learning Objectives

  • 1.a. Identify appropriate smartphone camera settings.
  • 1.b. Apply composition and lighting techniques.
  • 1.c. Capture photographs that support marketing goals.
  • 1.d. Evaluate photographic quality.

2. Capture video using a smartphone for a marketing campaign.

Assessment Strategies

  • 2.1. Product 2.2. Performance 2.3. Critique

Criteria

You will know you are successful when:

  • 2.1. you use appropriate camera settings, lighting, and stabilization techniques.
  • 2.2. you capture clear footage and usable audio.
  • 2.3. you create video footage that supports the campaign’s message, audience, and brand.
  • 2.4. you evaluate and improve your footage based on feedback.

Learning Objectives

  • 2.a. Identify appropriate smartphone video settings.
  • 2.b. Apply lighting, stabilization, and composition techniques.
  • 2.c. Capture video footage for marketing purposes.
  • 2.d. Evaluate video quality.

3. Correct the color and appearance of photographs and videos using industry-standard software.

Assessment Strategies

  • 3.1. Product 3.2. Performance

Criteria

You will know you are successful when:

  • 3.1. you adjust exposure, color, and contrast to improve image quality.
  • 3.2. you maintain consistent color and appearance across campaign assets.
  • 3.3. you use appropriate editing software to enhance photographs and videos.
  • 3.4. you export edited files for their intended marketing applications.

Learning Objectives

  • 3.a. Identify common photo and video color problems.
  • 3.b. Apply color correction and basic image adjustments.
  • 3.c. Maintain visual consistency across campaign assets.
  • 3.d. Export files for print and digital use.

4. Design marketing materials using original photographs and videos.

Assessment Strategies

  • 4.1. Product 4.2. Presentation 4.3. Critique

Criteria

You will know you are successful when:

  • 4.1. you select photographs and videos that support the campaign’s goals and target audience.
  • 4.2. you apply design principles, typography, color, and brand standards.
  • 4.3. you maintain a consistent visual style across campaign materials.
  • 4.4. you prepare final designs for their intended use.

Learning Objectives

  • 4.a. Identify the campaign’s goals and target audience.
  • 4.b. Select and prepare visual assets for marketing materials.
  • 4.c. Apply design principles and brand standards.
  • 4.d. Create consistent marketing materials for print and digital use.

5. Present and critique design work collaboratively.

Assessment Strategies

  • 5.1. Performance 5.2. Presentation 5.3. Critique

Criteria

You will know you are successful when:

  • 5.1. you present and explain your design decisions.
  • 5.2. you provide constructive, respectful feedback to others.
  • 5.3. you consider feedback and revise your work when appropriate.
  • 5.4. you respect diverse opinions during group critiques.

Learning Objectives

  • 5.a. Present and justify design solutions.
  • 5.b. Analyze the strengths and weaknesses of design work.
  • 5.c. Provide constructive feedback.
  • 5.d. Evaluate feedback and determine appropriate revisions.

6. Create marketing campaigns using copyright-free or properly licensed assets ethically.

Assessment Strategies

  • 6.1. Product 6.2. Performance 6.3. Presentation

Criteria

You will know you are successful when:

  • 6.1. you use original or properly licensed photographs, videos, music, fonts, and other assets.
  • 6.2. you follow applicable copyright, licensing, and attribution requirements.
  • 6.3. you use photo and video editing tools responsibly and avoid misleading audiences.
  • 6.4. you demonstrate ethical and professional behavior throughout the project.

Learning Objectives

  • 6.a. Identify copyright and licensing requirements.
  • 6.b. Locate and select legally usable creative assets.
  • 6.c. Apply ethical practices when editing and presenting visual content.
  • 6.d. Evaluate the ethical implications of marketing decisions.