This portfolio spread template shows the final marketing campaign and how it should be presented to an employer in an interview.
Notice how we highlight your marketing knowledge and your understanding of where the marketing materials you design fit into the design and marketing strategy, the business opening timeline, the marketing funnel, and the metrics used to measure a campaign’s success. This shows the potential employer that you understand the “why” behind your designs and how they solve business problems and engage customers.
Download this Illustrator template file and customize it to fit your project.
Design & Marketing Strategy (Text to Copy and Paste)
PRODUCT/CLIENT/STORE NAME
IDEAL PERSONA A detailed profile of the target customer: age, hobbies, interests, primary social media networks and digital spaces, core values and attitudes that influence how they responds to brands.
Motivations The underlying desires and needs that drive the customer to seek out a product.
Pain Points The specific problems or frustrations the customer faces in their life and with existing products.
BRAND / POSITION What makes your product special and different compared to others.
Products The products, services, and ideas you sell.
Price Point Value, mid-range, or premium.
VIBE & PERSONALITY The overall mood, tone, and visual look the brand uses to connect the message/brand with its audience.
CALL TO ACTIONS What you want the customer to do next. Primary Action: The main thing you want them to do right away. Secondary Actions: Additional actions you want them to take.
MARKETING MATERIALS & TOUCHPOINTS What you make to advertise, and where people will see it. Materials: The physical or digital items you create to promote the product. Touchpoints: The physical places and websites where customers run into the brand.
METRICS The measurements (KPIs—key performance indicators) used to track how well each part of the campaign performs.
Marketing Material Descriptions (Text to Copy and Paste)
MARKETING PIECE NAME (Name, Size, & Description): A clear summary identifying the marketing asset, its physical or digital dimensions, and a brief overview of its key visual or structural design features.
GOAL: The primary business objective or outcome a marketing piece is created to achieve, such as easing a pain point, raising brand awareness, conversion, or driving an immediate customer action.
WHERE IT’S USED: The specific physical locations, digital locations, channels, or events where the marketing material is distributed to reach its target audience.
HOW IT’S MEASURED: The specific metrics and methods used to track, quantify, and evaluate the effectiveness and success of the marketing material.