Topics
- Uploading products and variants
- Payment and shipping setup
- Shopify apps (reviews, related products)
- Conversion psychology basics
- Increasing average order value
Objectives
- Upload 5–10 products
- Configure checkout
- Implement basic conversion apps
- Optimize product page layout
Connection to the Real World
Increasing average order value becomes the next goal. When someone purchases espresso beans, suggesting a branded mug increases revenue. When someone selects tea, offering a stainless-steel infuser enhances the experience.
Small adjustments — related products, bundles, reviews, and limited-time offers — influence purchasing behavior. Placement of calls-to-action and trust-building elements directly impact business performance.
Why It’s Important
Conversion strategy blends psychology, design, and business thinking. Understanding how layout and messaging influence purchasing decisions elevates the role of the designer from visual stylist to strategic partner.
Hands-on Activities
- Upload and organize products
- Install and configure a review or upsell app
- Test checkout flow
- Optimize product layout for conversions