For this project, you’ll create one marketing campaign for a business or organization of your choice. Check out the yoga studio, bakery, and PIXELPOP examples for inspiration. Those examples have many marketing pieces to reference, but you’ll only create a logo and 2–3 other marketing pieces for yours.
You will practice being self-directed in this class. I want you to take the reins and do your work at a professional level and with pride and devotion.
Grading Checklist
- Write the Brand & Marketing Strategy (25 points)
- Write the Marketing Plan & Timeline (25 points)
- You’ll Design
- Logo and brand style guide (100 points)
- A coordinated set of 2–4 additional pieces of marketing material (you will pick these along with your instructor from your Marketing Plan & Timeline). (200 points)
- Create or find 2–3 design concepts for inspiration. These could be sketches, image searches, mood boards, or AI-generated design concepts (which I recommend).
- Final designs should be in industry-leading software: Illustrator, InDesign, Photoshop, or After Effects. Illustrations can be in Photoshop, Illustrator, Fresco, Procreate, etc.
- You’ll participate in design presentations and critiques
- You’ll design a 2-page spread of your marketing campaign for your portfolio (Download template here)