Balance in design refers to the visual weight of each element, and how each element’s visual weight is distributed in the layout.

(An interesting look at how design principles are used in interior design)

Symmetrical Balance

• Things are centered vertically and/or horizontally. Many cans and bottles use this approach—but they don’t have to.

Asymmetrical balance –

• Elements are not perfectly centered
• They utilize white space and the visual weight of other elements to balance the layout.
• This can take more time, thought and skill, but it usually looks more developed and professional

Radial Balance

• Notice that the tent falls on the page using the rule of thirds.
• This ad also emphasizes the tent and bottle with color and isolation

Using a grid to influence balance