A Real-World Example of the Marketing Funnel in Use
Here is a good example of a basic marketing funnel for a new local bakery (it could be any small business). It includes where a graphic designer fits into the process and what marketing materials they might design along the way.
1. Awareness
This is when people first hear about Hearth & Crumb. The goal is to get the bakery noticed and remembered, so when someone thinks “fresh bread or pastries,” Hearth & Crumb comes to mind.
Graphic design examples:
- Social media graphics for Instagram and Facebook posts/stories
- Eye-catching digital banners for local websites
- Flyers or posters in the neighborhood or community boards
- Branded packaging (bags, stickers, labels) that catches attention
2. Consideration / Interest
Simplified: At this stage, potential customers are thinking, “Should I try Hearth & Crumb?” Marketing here shows why the bakery is different—highlighting quality, unique flavors, or customer favorites.
Graphic design examples:
- Email templates featuring seasonal pastries or promotions
- Brochures or one-page menus showcasing products and ingredients
- Social media carousel posts showing customer favorites or behind-the-scenes bakery stories
- Testimonial graphics with happy customer quotes or mini “review cards”
3. Conversion / Buy
Simplified: Now people are ready to buy. The focus is on making it easy and appealing to choose Hearth & Crumb over others. This is where your marketing nudges them to take action.
Graphic design examples:
- Website product pages or online ordering graphics
- Promotional flyers or coupons for first-time buyers
- Point-of-sale signage in the bakery (menus, chalkboard specials, table tents)
- Ads emphasizing limited-time offers or seasonal treats
4. Loyalty / Telling Others
Simplified: This is about turning first-time buyers into repeat customers and brand fans. Happy customers come back and tell their friends.
Graphic design examples:
- Loyalty cards or punch cards
- Email newsletters highlighting new items or exclusive offers
- Social media posts featuring customer spotlights or community events
- Branded packaging or swag that encourages sharing on social media