Week 6 – Marketing Integration

Students now integrate their photos and videos into marketing materials of their choice.

Examples could be:

  • Social ads
  • Poster
  • Menu layout
  • Web banner

They learn designing around original content, consistent color grading, and campaign cohesion.

Project Connection:
Students build a cohesive multi-piece campaign using only media they captured themselves.

Tutorials

Storyboarding Basics (generic smartphone video planning) (8:00)