Light Tent & Shadow Control
Simple light tents can be built using white poster board. These create soft shadows and clean backgrounds. Understanding shadow direction improves realism and polish.
Project Connection:
Students produce their final product images for campaign use.
Texture & Surface Choices
Background surfaces communicate brand identity — wood feels rustic, marble feels premium, bright color feels playful. Surface choice must match brand strategy.
Designers should shoot with brand alignment in mind.
Project Connection:
Students select surfaces that match the tone of their marketing campaign.