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Design Fundamentals
Design Fundamentals – Homepage
Grading Forms & Examples
Scams Targeting Artists
Marketing Materials to Choose From
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Assignment
Marketing Campaign – Instructions (DF)
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Brand Guidelines – Instructions
• Marketing Campaigns – Student Work
• 2-Page Portfolio Template
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New Learning
• Email – Instructions
• Social Graphic – Instructions
• Web Ad Design – Instructions
• 2-Sided Flyer– Instructions
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Articles to Read
Graphic Designer + Marketing Skills
AI Trends in Graphic Design
The Graphic Design Process
Design Principles 1
Design Principles 2
Color in Graphic Design
Typography in Graphic Design
Typography History
Art & Photo Direction
Design Trends
Designing with Type
Designing with Type – Homepage
Grading Forms & Examples
Marketing Materials to Choose From
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Assignments
Marketing Campaign – Instructions
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Brand Guidelines – Instructions
• Marketing Campaigns – Student Work
• 2-Page Portfolio Template
______________________________
New Learning
1. 1-Page Promotional Flyer
2. Brochure (Tri-Fold) – Instructions
3. Web Ads – Instructions
4. Brochure (Bi-Fold)- Instructions
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Articles to Read
Type in Graphic Design – Review
Typography History
Web vs. Desktop Fonts
Type on a Website
Type on Packaging
Type Democratization
Graphic Design & Marketing
Graphic Design & Marketing – Homepage
Grading Forms & Examples
Marketing Materials to Choose From
______________________________
Assignments
Marketing Campaign – Instructions
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Logo Design – Instructions
• Brand Guidelines – Instructions
• Marketing Campaigns – Student Work
• 2-Page Portfolio Template
______________________________
New Learning
1-Page Media Kit – Instructions
Plastic Pouch Packaging – Instructions
Baking Pan Packaging – Instructions
Box Packaging – Instructions
• Packaging: What to Include
• Sustainable Packaging Design
• Product Photography Tips
Digital Animated Ad – Instructions
Marketing Video – Instructions
• Marketing Video – Workflow Tutorial
• Marketing Video – Examples
• How to Render Your Video
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Articles To Read
Marketing & Design Case Studies
SEO Basics – Coffee Shop
Photo & Video Prod.
Photo & Video Production – Course Homepage
Photo & Video Production – WIDS
Grading Forms & Examples
Scams Targeting Artists
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Brand Guidelines – Instructions
• Marketing Campaigns – Student Work
• 2-Page Portfolio Template
______________________________
New Learning
Week 1a – Smartphone Camera Mastery
Week 1b – Photo & Video Composition
The Exposure Triangle
Week 2a – Lighting & DIY Studio Skills
Week 2b – DIY Product Photography & Flat Lays
Week 3a – Photo Editing
Week 3b – Photoshop Retouching & AI Tools
Week 4 – Video Capture
Week 5 – Video Editing
Week 6 – Marketing Integration
Week 7 – Campaign Presentation
Web Design for Business
Web Design for Business – Course Homepage
Web Design for Business – WIDS
Grading Forms & Examples
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Brand Guidelines – Instructions
• Marketing Campaigns – Student Work
• 2-Page Portfolio Template
______________________________
New Learning
Week 1 – Marketing Strategy & E-commerce Planning
Week 2 – WordPress Fundamentals & Theme Setup
Week 3 – Product Creation & Marketing Integration
Week 4 – Ecommerce Optimization & Testing
Week 5 – Shopify Setup & Design
Week 6 – Shopify Product Upload & Conversion Tactics
Week 7 – Presentations & Evaluation
Bus. Concepts
Business Concepts – Course Homepage
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Assignment
Business Concepts at My Job
• Worksheet 1 Example – Nina
• Worksheet 1 Example – Leo
• Worksheet 1 Example – Maria
Job Research – Instructions BC
Business Career Path Review – Instructions
At My Work: Infographic Poster
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New Learning
Jess and the Upscale Boutique
Nina and the Retail Store
Leo and the Hospital
Maria and the Coffeehouse
Michael and the Marketing Agency
Maya and the Cabinet Shop
Portfolio
Portfolio – Homepage
Grading Forms & Examples
Professionalism & Self-Awareness
Scams Targeting Artists
Clients to Choose From
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Assignments
1. Job Research – Instructions
AI in Graphic Design Jobs
2. Resume – Instructions
Resume Examples & Template
Resume Writing
3. Interviewing Tips
Mock Interview – Instructions
4. Portfolio Pages – Instructions
5. Behance Portfolio – Instructions
Behance Portfolio Template
6. Design Showcase Display – Instructions
Presenting Your Portfolio
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Articles to Read
9 Keys to Effective Cover Letters
3 Keys to Salary Negotiations
6 Tips to Complete a Job Application
A list of Local Employers
10 Keys to Thank You Notes
7 Tips for Professional References
AI Trends in Graphic Design
UI/UX for Graphic Designers
Comp GD
Comprehensive Graphic Design – Homepage
Grading Forms & Examples
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Clients to Choose From
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Marketing Campaigns – Student Work
• Logo Design – Instructions
• Brand Guidelines – Instructions
• Marketing & Design Case Studies
• 2-Page Portfolio Template
______________________________
New Learning
Vector Animation – Instructions
• Vector Animation – Examples
• Vector Animation – Strategy and Comps
• Vector Animation – Layer Prep
• Vector Animation – Animate in After Effects
• Vector Animation – Render Your Video
Can Label – Instructions & Mock up
Author:
craigkunce.com
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