Design Fundamentals
Design Fundamentals – Homepage
Grading Forms & Examples
Scams Targeting Artists
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
______________________________
New Learning
• Email – Instructions
• Social Graphic – Instructions
• Web Ad Design – Instructions
• 2-Sided Flyer– Instructions
______________________________
Articles to Read
Graphic Designer + Marketing Skills
AI Trends in Graphic Design
The Graphic Design Process
Design Principles
Color in Graphic Design
Typography in Graphic Design
Typography History
Art & Photo Direction
Design Trends
Designing with Type
Designing with Type – Homepage
Grading Forms & Examples
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignments
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
______________________________
New Learning
1. 1-Page Promotional Flyer
2. Brochure (Tri-Fold) – Instructions
3. Web Ads – Instructions
4. Brochure (Bi-Fold)- Instructions
______________________________
Articles to Read
Type in Graphic Design – Review
Typography History
Web vs. Desktop Fonts
Type on a Website
Type on Packaging
Type Democratization
Graphic Design & Marketing
Graphic Design & Marketing – Homepage
Grading Forms & Examples
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignments
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
______________________________
New Learning
1-Page Media Kit – Instructions
Plastic Pouch Packaging – Instructions
Baking Pan Packaging – Instructions
Box Packaging – Instructions
• Packaging: What to Include
• Sustainable Packaging Design
• Product Photography Tips
Digital Animated Ad – Instructions
Marketing Video – Instructions
• Marketing Video – Workflow Tutorial
• Marketing Video – Examples
• How to Render Your Video
______________________________
Articles To Read
Marketing & Design Case Studies
SEO Basics – Coffee Shop
Photo & Video Prod.
Photo & Video Production – Course Homepage
Photo & Video Production – WIDS
Grading Forms & Examples
Scams Targeting Artists
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
______________________________
New Learning
Week 1a – Smartphone Camera Mastery
Week 1b – Composition for Designers
Week 2a – Lighting & DIY Studio Skills
Week 2b – DIY Product Photography & Flat Lays
Week 3a – Photo Editing
Week 3b – Photoshop Retouching & AI Tools
Week 4 – Video Capture
Week 5 – Video Editing
Week 6 – Marketing Integration
Week 7 – Campaign Presentation
E-commerce Web Design
E-commerce Web Design – Course Homepage
E-commerce Web Design – WIDS
Grading Forms & Examples
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
______________________________
New Learning
Week 1 – Marketing Strategy & E-commerce Planning
Week 2 – WordPress Fundamentals & Theme Setup
Week 3 – Product Creation & Marketing Integration
Week 4 – Ecommerce Optimization & Testing
Week 5 – Shopify Setup & Design
Week 6 – Shopify Product Upload & Conversion Tactics
Week 7 – Presentations & Evaluation
Bus. Concepts
Business Concepts – Course Homepage
______________________________
Assignment
Business Concepts at My Job
• Worksheet 1 Example – Nina
• Worksheet 1 Example – Leo
• Worksheet 1 Example – Maria
Business Career Path Review – Instructions
At My Work: Infographic Poster
______________________________
New Learning
Nina and the Retail Store
Leo and the Hospital
Maria and the Coffeehouse
Michael and the Marketing Agency
Maya and the Cabinet Shop
Portfolio
Portfolio – Homepage
Grading Forms & Examples
Professionalism & Self-Awareness
Scams Targeting Artists
Clients to Choose From
______________________________
Assignments
1. Job Research – Instructions
AI in Graphic Design Jobs
2. Resume – Instructions
Resume Examples & Template
Resume Writing
3. Interviewing Tips
Mock Interview – Instructions
4. Portfolio Pages – Instructions
5. Behance Portfolio – Instructions
Behance Portfolio Template
6. Design Showcase Display – Instructions
Presenting Your Portfolio
______________________________
Articles to Read
9 Keys to Effective Cover Letters
3 Keys to Salary Negotiations
6 Tips to Complete a Job Application
A list of Local Employers
10 Keys to Thank You Notes
7 Tips for Professional References
AI Trends in Graphic Design
UI/UX for Graphic Designers
Comp GD
Comprehensive Graphic Design – Homepage
Grading Forms & Examples
Clients to Choose From
Marketing Materials to Choose From
______________________________
Assignment
Marketing Campaign – Instructions
• Brand & Marketing Strategy
• Marketing Plan & Timeline
• Marketing Funnel
• Marketing Metrics
• Yoga Studio – Example
• PIXELPOP – Example
• Bakery – Example
• Marketing & Design Case Studies
______________________________
New Learning
Vector Animation – Instructions
• Vector Animation – Examples
• Vector Animation – Strategy and Comps
• Vector Animation – Layer Prep
• Vector Animation – Animate in After Effects
• Vector Animation – Render Your Video
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