Topics
- Site walkthroughs
- Strategic decision explanation
- Peer critique and feedback
- Platform comparison reflection
Objectives
- Present both e-commerce websites
- Articulate design and marketing decisions
- Evaluate the strengths and weaknesses of both platforms
Connection to the Real World
Design decisions must be explained clearly. Why this layout? Why this color palette? Why this checkout flow? Every choice should connect back to the brand identity and business objectives.
A strong presentation demonstrates strategic thinking: the homepage highlights warmth and community; checkout is simplified to reduce abandonment; products are organized by roast profile to guide new customers.
Why It’s Important
The ability to articulate strategy is as valuable as technical skill. Clear explanations demonstrate how design supports revenue, brand identity, and customer experience. Reflection ensures continuous improvement and professional growth.