Here’s an example of a Marketing Campaign for a local yoga studio that also sells herbal supplements.
2-Page Portfolio Spread
This portfolio spread shows the final marketing campaign and how it should be presented to an employer in an interview. Notice how we highlight your marketing knowledge and your understanding of where the marketing materials fit into the marketing timeline, strategy, and funnel. This tells the potential employer that you also understand the “why” behind your designs.
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The Studio’s Marketing Plan and Timeline
(Written with the same prompt by AI)
Business Name & Tagline (5 Options)
- The Quiet Practice
A place to breathe, move, and belong - Stillwater Yoga
Calm your body. Steady your life. - Root & Rest Yoga Studio
Grounded movement for everyday life - Harbor Yoga & Wellness
Come in. Let life settle. - Centerline Yoga Studio
Balance for real life
Description
We’re a welcoming, community-centered yoga studio for people who want to feel calmer, more focused, and less rushed in everyday life. We offer yoga and meditation classes, practical wellness guidance, and carefully selected herbal products — all in a warm, inclusive space designed for real people with busy lives.
PHASE 1: Pre-Planning Phase (Before Opening)
- Business Context: The studio has not opened yet. People in the community may not know the business exists, and those who do have only a vague idea of what it will offer. This phase is about quietly introducing the studio and establishing trust before asking anyone to commit time or money.
- Marketing Goal: Build awareness and familiarity. We want potential customers to recognize the studio name, understand its calm and welcoming personality, and feel curious enough to want updates.
- Funnel Stage: Awareness. Customers are just learning that the studio exists and deciding whether it feels right for them.
Designer’s Role: What to Create
1. Brand Mood Board & Visual Direction
- How it’s used & desired reaction: Used internally and shared with stakeholders to guide all future design decisions. It should make customers feel calm, welcomed, and reassured that this is a gentle, non-intimidating space.
- Headline options:
- A calmer way forward
- Designed for real life
- Where calm begins
- Marketing copy: A visual foundation inspired by nature, breath, and balance.
- Photo / style direction: Soft natural light, muted greens and neutrals, nature textures, calm interiors, diverse adults interacting comfortably.
2. Logo & Visual Identity System
- How it’s used & desired reaction: Used across signage, website, social media, print materials, and packaging. The logo should feel timeless, gentle, and trustworthy — never trendy or aggressive.
- Headline options:
- A mark of calm
- Grounded by design
- Simple. Intentional. Welcoming.
- Marketing copy: Our visual identity reflects presence, care, and ease.
- Photo / style direction: Minimal marks, soft curves, organic shapes, nature-inspired icons.
3. Pre-Launch Landing Page
- How it’s used & desired reaction: Collects email addresses and explains the studio concept simply. Visitors should feel reassured and interested, not pressured.
- Headline options:
- A calmer space for busy lives
- Find your center close to home
- Yoga, meditation, and community
- Marketing copy: We’re opening a welcoming yoga studio for people who want to feel more grounded and less rushed. Join our list for class updates, opening specials, and wellness tips.
- CTA: Join our email list
- Photo / style direction: One calm hero image: diverse adults in a softly lit studio, relaxed postures, natural movement.
4. Social Media Teaser Graphics
- How it’s used & desired reaction: Posted gradually to introduce the studio and build quiet anticipation. Should feel soothing and authentic.
- Headline options:
- Something calm is coming
- A new space to slow down
- Opening soon
- Marketing copy: A place to breathe, move, and reconnect — coming soon.
- Photo / style direction: Close-up details: plants, sunlight, yoga mats, hands at rest.
5. Introductory Flyer
- How it’s used & desired reaction: Distributed at local coffee shops, libraries, and schools. Should feel friendly and unintimidating.
- Headline options:
- A calm retreat in your neighborhood
- Slow down close to home
- Wellness without pressure
- Marketing copy: Yoga and meditation classes designed for busy adults who want balance, not pressure. Opening soon.
- Photo / style direction: Diverse women of different ages and body types, casual clothing, soft smiles, everyday movement.
PHASE 2: Launch Phase (Soft Opening & First Weeks)
- Business Context: The studio is officially open, but many people are still unsure what to expect from a class or whether the space is right for them. Customers may be curious but hesitant, especially if they haven’t practiced yoga recently or at all.
- Marketing Goal: The goal is to encourage first visits and make the studio feel easy to try. Marketing should remove fear, answer common questions, and emphasize that this is a welcoming, low-pressure environment.
- Funnel Stage: Consideration. Customers are deciding whether to try a class for the first time.
Designer’s Role: What to Create
1. One-Page Website (Live)
- How it’s used & desired reaction: This is the main information hub where potential customers learn what the studio offers, see the schedule, and book a class. It should make visitors feel reassured, informed, and confident enough to take the next step.
- Headline options:
- Welcome to The Quiet Practice
- Yoga that fits real life
- A calmer space for busy lives
- Marketing copy: Yoga, meditation, and wellness designed to support you — just as you are. Whether you’re new to yoga or returning to your mat, you’ll find a welcoming space to slow down and reconnect.
- CTA: View class schedule | Book your first class
- Photo / style direction: Warm interior photos, natural light, instructors greeting students, relaxed movement rather than perfect poses.
2. Social Media: Instructor Spotlights
- Use: Builds trust and connection.
- Copy: Our teachers believe yoga should support your life, not compete with it.
- Headlines:
- Meet your teachers
- Real people, real guidance
- Caring instructors, welcoming energy
3. Launch Announcement Social Media Posts
- How it’s used & desired reaction:
- Shared across Instagram and Facebook to announce the opening. These posts should feel friendly and inviting, not promotional or loud.
- Headline options:
- We’re open
- The doors are open
- Your neighborhood yoga studio
- Marketing copy: We’re open and ready to welcome you. Come move, breathe, and find your center — at your own pace.
- CTA: Visit our website to book a class
- Photo / style direction:
- Front door of the studio, signage, small groups arriving, candid moments.
4. Class Schedule Design (Print + Digital)
- How it’s used & desired reaction: Displayed in-studio, on the website, and shared weekly online. It should make planning feel easy and reduce decision fatigue.
- Headline options:
- This week at the studio
- Find your flow
- Make space in your week
- Marketing copy: Our classes are designed to fit real schedules. Come when you can — your mat will be waiting.
- Photo / style direction: Minimal layout with subtle background textures or light photography.
5. Welcome Email to New Subscribers
- How it’s used & desired reaction: Sent automatically after someone joins the email list or books their first class. It should feel personal, reassuring, and warm.
- Headline options:
- Welcome
- We’re glad you’re here
- A note from our studio
- Marketing copy: Thank you for joining us. The Quiet Practice was created for people with full lives who want a little more calm. We look forward to welcoming you whenever you’re ready.
- CTA: Explore classes
- Photo / style direction:Soft studio details, handwritten-style accents, warm neutral colors.
6. First-Time Visitor Info Card
- How it’s used & desired reaction: Given to new students at their first visit. It should reduce uncertainty and help them feel comfortable returning.
- Headline options:
- Your first visit
- What to expect
- We’re glad you came
- Marketing copy: Arrive a few minutes early, wear comfortable clothing, and move at your own pace. There’s no pressure — just space to breathe.
- Photo / style direction: Simple icons, calm typography, plenty of white space.
PHASE 3: Grand Opening Phase (Event Marketing)
- Business Context: The studio is established enough to host a larger community event. This phase introduces the studio to a wider audience and strengthens local awareness.
- Marketing Goal: Increase attendance, create excitement, and encourage word-of-mouth sharing.
- Funnel Stage: Conversion. Customers are taking action by attending an event or visiting in person.
Designer’s Role: What to Create
1. Grand Opening Poster
- How it’s used & desired reaction: Displayed in the studio and throughout the neighborhood. Should feel inviting and celebratory without being overwhelming.
- Headline options:
- You’re invited
- Join us for our grand opening
- Celebrate calm with us
- Marketing copy: Join us for our grand opening celebration with free classes, light refreshments, and a chance to experience our space.
- Photo / style direction: Smiling guests, gentle movement, community interaction.
2. Event Social Media Graphics
- How it’s used & desired reaction: Shared before and during the event to remind and encourage attendance.
- Headline options:
- This weekend
- Join us
- Opening celebration
- Marketing copy: Stop by, say hello, and experience a calmer way to move.
- Photo / style direction: Countdown graphics, candid setup shots, welcoming details.
3. Event Schedule Handout
- How it’s used & desired reaction: Given to attendees so they can plan their visit. Should feel easy to understand and friendly.
- Headline options:
- Today’s schedule
- Event details
- What’s happening
- Marketing copy: Drop in for one class or stay awhile — all are welcome.
- Photo / style direction: Clean layout, soft color blocks, minimal imagery.
4. Take-Home Thank You Card
- How it’s used & desired reaction: Given to attendees as they leave. Should encourage return visits.
- Headline options:
- Thank you for coming
- We’re glad you joined us
- See you again soon
- Marketing copy: Thank you for being part of our opening. We hope to see you again soon.
- Photo / style direction: Warm textures, handwritten-style typography.
5. Event Photo Recap Post
- How it’s used & desired reaction: Shared after the event to extend its impact and show community energy.
- Headline options:
- Thank you
- What a beautiful day
- Grateful for our community
- Marketing copy: We’re grateful for everyone who joined us. Our doors are always open.
- Photo / style direction: Candid group shots, laughter, relaxed movement.
PHASE 4: Daily & Ongoing Marketing (Sustainability Phase)
- Business Context: At this stage, the yoga studio is open and part of the neighborhood’s routine. Customers recognize the brand, may have attended classes, and are deciding whether this studio fits into their long-term lifestyle. Marketing now shifts from “introducing” the studio to supporting relationships, building trust, and reminding customers why this place matters to them. The goal is to stay visible without being overwhelming.
- Marketing Goal: The main goal is to keep people coming back regularly and feeling connected to the studio. Marketing should reinforce that this is a calm, welcoming space they can rely on. It should also encourage secondary actions, like trying herbal products, signing up for workshops, and recommending the studio to friends. Success here looks like steady class attendance, repeat customers, and a loyal community.
- Funnel Stage: This phase focuses on Retention and Advocacy. Customers already know the brand and have tried it. Marketing helps them stay engaged, feel appreciated, and become advocates who talk about the studio naturally. Design supports habit-building and emotional connection, not urgency or hype.
Designer’s Role: What to Create (5–7 pieces):
- Weekly Class Schedule (Print + Digital)
- In-Studio Signage (Class reminders, quotes, wayfinding)
- Instagram Content Series (calm tips, instructor highlights, reminders)
- Monthly Email Newsletter
- Herbal Product Packaging & Shelf Cards
- Referral Card or “Bring a Friend” Pass
- Seasonal Workshop or Series Promo (Poster + Social)
How it’s used and how it should make customers feel and hopefully react: These pieces are used repeatedly and consistently, becoming part of the studio experience. The design should feel calm, familiar, and trustworthy—never loud or salesy. Customers should feel supported, welcomed back, and gently encouraged to deepen their involvement. Ideally, they feel that attending class is an easy, natural choice and that this studio understands their busy lives.
Marketing Pieces with Headlines & Copy
1. Weekly Class Schedule
- Use: Posted in the studio, on the website, and shared on social media
- Purpose: Makes attendance easy and reduces friction for busy customers
- Headline Options:
- Your week, centered
- A steady rhythm for busy lives
- Find the class that fits your day
- Marketing Copy: Our weekly schedule is designed with real life in mind. Morning, evening, and weekend classes help you find time to breathe—without stress.
- CTA: View the full schedule online or sign up at the front desk.
2. In-Studio Signage (Quotes & Wayfinding)
- Use: Walls, hallways, studio entry points
- Purpose: Reinforces brand personality and emotional tone
- Headline Options:
- You’re exactly where you need to be
- Breathe. Stretch. Be present.
- This time is for you
- Marketing Copy: Gentle reminders placed throughout the space help slow the pace and create a sense of calm from the moment customers walk in.
3. Instagram Content Series
- Use: 3–4 posts per week, consistent visual style
- Purpose: Keeps the brand top-of-mind without overwhelming
- Headline Options:
- Small moments of calm
- A pause in your scroll
- Wellness, one breath at a time
- Marketing Copy: Short captions offering wellness tips, class reminders, instructor spotlights, and behind-the-scenes moments.
- CTA: Follow along for gentle reminders to slow down.
4. Monthly Email Newsletter
- Use: Sent once per month
- Purpose: Builds loyalty and long-term connection
- Headline Options:
- A note from the mat
- This month at the studio
- Staying grounded together
- Marketing Copy: This month’s classes, upcoming workshops, and simple wellness tips—delivered calmly, without clutter.
- CTA: Reserve your spot for upcoming classes.
5. Herbal Product Packaging & Shelf Cards
- Use: Retail area inside the studio
- Purpose: Educates customers and encourages trial
- Headline Options:
- Support your calm, naturally
- Wellness beyond the mat
- Thoughtfully chosen for everyday balance
- Marketing Copy: Our herbal supplements are selected to support rest, focus, and overall wellness. Ask us how they fit into your routine.
- CTA: Learn more at the front desk.
6. Referral Card / “Bring a Friend” Pass
- Use: Handed out after class
- Purpose: Encourages word-of-mouth marketing
- Headline Options:
- Calm is better together
- Share the space
- Bring someone you care about
- Marketing Copy: Pass this along to someone who could use a little more calm in their week.
- CTA: Your guest’s first class is on us.
7. Seasonal Workshop or Series Promotion
- Use: Posters, flyers, Instagram, email
- Purpose: Adds variety and deeper engagement
- Headline Options:
- A deeper pause this season
- Take your practice further
- Reset, gently
- Marketing Copy: Join us for a seasonal workshop focused on rest, reflection, and renewal. Designed for busy adults who want balance—not pressure.
- CTA: Register online or at the studio.
Recommended Photo / Art / Illustration Style Direction:
- Soft, natural lighting
- Diverse women of different ages and body types in relaxed poses
- Real moments: tying a mat, quiet conversation, gentle smiles
- Neutral, earthy tones with minimal contrast
- Avoid fitness clichés; focus on presence and ease