Baking Pan Packaging – Instructions

Overview

Packaging is important. As a graphic designer (and marketing person), you should think of packaging as the last mini-commercial the customer will see before buying your product. Will your packaging close the sale? If it’s good enough, it will.

Packaging serves several important purposes:

It delivers the product’s brand to customers
It advertises the products to the customer
It correctly labels our food and products
It communicates important information to the consumer. Sometimes life-saving information like food allergens and other ingredients. It also helps us know where our food and products come from. This helps if there is a food-borne illness outbreak.
It protects and keeps our food and products safe.
It allows food and products to be efficiently boxed in cartons so they ship efficiently. This uses fewer resources, such as gas and oil.
It allows products to be displayed (set, stacked, or hung) in a retail store

Focus on efficient and sustainable packaging

Change the packaging to be more sustainable if possible. Less packaging is always better. There are fewer materials and resources used; there’s less weight to ship, so we use less gas and oil. Be Green! Reduce your packaging to the minimum required.

Grading Checklist

Redesign packaging for my Nature’s Bounty client or an existing product of your choice
Choose which type of packaging you’ll design from my list in the drop-down menu in the nav
Create a digital mockup (See mock-up templates with each packaging web page or go to graphicburger.com)
Choose a package that has something complex to design. Please don’t choose a minimalistic Nike shoe box that is all black with only a white swoosh. This won’t challenge your design skills or impress a potential employer in your portfolio. You’ll also get a lower grade.
Show products and people as often as you can
Front panel: Show the brand and the product
Back and side panels: Show customers how to use your product and how it fits into their lifestyle. Also, tell them about its benefits
Shoot your own photos or use quality stock photos from unsplash.com, Pexels.com, pixabay.com, or AI-generated art of photos.
Use typefaces available for commercial use (On your iMac or downloaded from fontquirrel.com)
Colors (your own or color.adobe.com)
Photos (your own, pexels, unsplash, pixabay, or AI)
Illustrations (your own, pexels, unsplash, pixabay, or AI)

Student packaging examples on Behance

Student Packaging Examples – Behance.net Moodboard

Industry Packaging Examples

https://www.behance.net/collection/25114481/Packaging

Download My Roasting/Baking Pan Template and Start Designing Immediately

You can choose to design for Nordic Ware baking pans. Just download the project folder below and get started. It has all the brand assets you need to start: template, logo, headlines and text, and photos. You still get to pick a typeface, colors, design elements, and the overall style and layout. It’s like a real project where the client gives you some parts of the design, and you do the rest.

Or, you can make up your own client for the baking pan. It could be for roasting veggies, chicken, meat, or a baking pan for cookies, bread, rolls, etc. Make it your own.

Download the template and mock-up here: Nordic Ware Pan Packaging – Template and Project Folder.zip