Packaging Design – Instructions & Examples
Overview
Packaging is important. As a graphic designer (and marketing person), you should think of packaging as the last mini-commercial the customer will see before buying your product. Will your packaging close the sale? If it’s good enough, it will.
Packaging serves several important purposes:
- It delivers the product’s brand to customers
- It advertises the products to the customer
- It correctly labels our food and products
- It communicates important information to the consumer. Sometimes life-saving information like food allergens and other ingredients. It also helps us know where our food and products come from. This helps if there is a food-borne illness outbreak.
- It protects and keeps our food and products safe.
- It allows food and products to be efficiently boxed in cartons so they ship efficiently. This uses fewer resources, gas, and oil.
- It allows products to be displayed (set, stacked, or hung) in a retail store
Focus on efficient and sustainable packaging
Change the packaging to be more sustainable if possible. Less packaging is always better. There are
Grading Checklist
- Redesign packaging for my Nature’s Bounty client or an existing product of your choice
- Choose which type of packaging you’ll design from my list in the drop-down menu in the nav
- Create a digital mockup (See mock-up templates with each packaging web page or go to graphicburger.com)
- Choose a package that has something complex to design. Please don’t choose a minimalistic Nike shoe box that is all black with only a white swoosh. This won’t challenge your design skills or impress a potential employer in your portfolio. You’ll also get a lower grade.
- Show products and people as often as you can
- Front panel: Show the brand and the product
- Back and side panels: Show customers how to use your product and how it fits into their lifestyle. Also, tell them about its benefits
- Shoot your own photos or use quality stock photos from unsplash.com, Pexels.com, pixabay.com, or AI-generated art of photos.
- Use typefaces available for commercial use (On your iMac or downloaded from fontquirrel.com)
- Colors (your own or color.adobe.com)
- Photos (your own, pexels, unsplash, pixabay, or AI)
- Illustrations (your own, pexels, unsplash, pixabay, or AI)
Student packaging examples on Behance
Student Packaging Examples – Behance.net Moodboard
Industry Packaging Examples
https://www.behance.net/collection/25114481/Packaging
Mojo Yogurt – Packaging Example
https://www.behance.net/gallery/2221636/MOJO-yogurt
Bristly Dog Brush – Packaging Example
https://www.behance.net/gallery/76867527/Bristly-Brushing-Stick
Super Nature Packaging
https://www.behance.net/gallery/75233887/Supernature
More Industry Packaging Examples on Behance
Visit my Behance industry packaging collection for more ideas and inspiration.
