Vector Animation – Instructions

For this project, you will expand on your storytelling, animation, and After Effects knowledge from Graphic Design & Marketing. You’ll create a 30–60-second video incorporating vector animation this time. Vector animation is a new set of skills that you’ll learn in this class.

Vector animations are popular to help illustrate and deliver simple-to-complex messages, stories, and instructions.

For this project, you’ll:

  1. Choose a client/product/message
  2. Create one instructional video incorporating vector animation
  3. Have your work critiqued by peers and your instructor
  4. Present your work to the class
  5. Upload your final video .mp4 to the link in Blackboard > Assignments & Course Materials

Video Grading Checklist

  • Create one animated video
  • 1920 x 1080 pixels
  • 30–60 seconds long
  • Vector drawing and animation
  • Comp in Illustrator and Photoshop
  • Animate in After Effects and render in Adobe Media Encoder
  • Participate in class presentations and critiques
  • Upload final .mp4 video to Blackboard assignment area

Student Vector Animation Examples

Behance Moodboard 1: https://www.behance.net/moodboard/176055063/Animated-Marketing-Videos

Behance Moodboard 1: https://www.behance.net/gallery/146543725/Student-Videos-for-Habitat

Examples: Behance Collection of Vector animations

Here’s a link to a Behance.net collection of cool vector animations.

Behance Moodboard: Behance Vector Illustrations Collection

A powerful marketing and educational tool

Animated videos can:

  • Show how to do something
  • Convey a message or idea
  • Tell a story
  • Illustrate a process
  • Make a sensitive or boring subject lighthearted

They are effective marketing tools in: