Job Research – Instructions

Complete the following research assignment

1. Individually, find 3 real graphic design job openings using indeed.com

2. Search “graphic design” (include the quotes) in the state you claim in class (just call it out).

3. Carefully read the 3 graphic design job postings you find and write down the information answering these three questions:

  1. What software do you need to know?
  2. What will you need to design (marketing pieces)?
  3. What soft skills do you need to know?

4. We’ll compile your findings in class and create a picture of what an employer wants you to know when you apply for a graphic design job.


Think of this research often as you

  • Create your Behance online portfolio
  • Answer your interview questions
  • Create your resume and cover letter
  • Create your printed portfolio
  • Present your portfolios

Craft your job search marketing materials with these employer needs in mind. During a job interview, you have to tell, show, and convince potential employers that you can do most of the things they ask for in their job postings. You have to believe that you can do them too.


What Employers Want – 2022 Student Research of Job Openings

In January 2022, my students researched 162 real graphic design job openings in 19 states in America. Here is what they found employers want graphic designers to know.

The larger the word the more often it was specifically asked for in the 162 job openings.


What Employers Want – 2021 Student Research of Job Openings