Infographic Poster – Instructions

Overview

What is an Infographic? Simply put, an infographic delivers the information with a visual that is primarily art and graphics—with little or no words. It speaks visually to your audience, showing them what you are trying to communicate instead of telling them or having them read too many words in a PowerPoint.

Be as clear as possible. Use only enough information to clearly deliver your message. If you use too much you may clutter the message. Use too little, and you may not provide enough data to effectively communicate your message. Sound difficult? It is. That’s why graphic designers are called expert visual communicators.

Did you know that approximately 70% of all your body’s sensory receptors reside in your eyes? Furthermore, did you know that as much as 90% of all the information currently stored in our brains probably came to us through our eyes? This is what makes art and infographics so valuable when communicating with others. We communicate and learn visually.

Grading Checklist

Design one infographic poster
Size: Use the template below (11×17, CMYK, 300 ppi)
(Change the layout as-needed, or create our own layout)
Software: Adobe Illustrator
Use only as much type as needed. More art/ images are better
Focus on one concept with your infographic slide
Focus on 5–10 related facts
Only use 1–2 typefaces
Create a color scheme with 3–5 colors
Deliver your facts in small chunks
Use a contemporary design and illustration style
Participate in a critique

Here’s a template to download and use (optional)

Use the Adobe Illustrator template to create your poster. This is the bare minimum you need to create. Feel free to expand or change the design layout to make it your own. Just be sure you keep the same elements shown below.

infographic_poster_template.ai.zip Download

A Quick Introduction to Adobe Illustrator Pen Tool

If you’re new to Illustrator, fear not, this video will help get you comfortable with the Pen tool. It’s a good resource to have as you begin to draw your vector images for your infographic poster.

I’ll demonstrate more of the basic tools in Illustrator in class too. I’ll show you enough to get your poster done and do it well.