Infographic – Instructions (DF)

Overview

What is an Infographic? Simply put, an infographic delivers the information with a visual that is primarily art and graphics—with a few words to help explain. It speaks visually to your audience, showing them what you are trying to communicate.

Be as clear as possible. Use only enough information to deliver your message clearly. If you use too much you may clutter the message. Use too little, and you may not provide enough data to effectively communicate your message. Sound difficult? It is. That’s why graphic designers are called expert visual communicators.

Did you know that approximately 70% of all your body’s sensory receptors reside in your eyes? Furthermore, did you know that as much as 90% of all the information currently stored in our brains probably came to us through our eyes? This is what makes art and infographics so valuable when communicating with others. We communicate and learn visually.

Here’s a short video that shows different types of infographics you can consider:
(2:35)

Grading Checklist (and best practices)

  • Design one infographic
  • Size: 1080 x 1080 pixels, CMYK, 300 ppi
  • Software: Adobe Illustrator
  • Draw in vector (no photos)
  • Emphasize one main element in your design
  • Use only as much type as needed. More art/ images are better
  • Focus on one concept or fact with your infographic
  • Only use 1–2 typefaces
  • Create a color scheme with 3–5 colors
  • Use a contemporary design and illustration style
  • Participate in a critique
  • Present your work to the class

Examples to inspire you

USA Today has many single-fact infographics that they’ve published over the years in their Snapshots® series.

A Quick Introduction to Adobe Illustrator Pen Tool

If you’re new to Illustrator, fear not, this video will help get you comfortable with the Pen tool. It’s a good resource to have as you begin to draw your vector images for your infographic poster.

I’ll demonstrate more of the basic tools in Illustrator in class too. I’ll show you enough to get your poster done and do it well.

Inspirational illustration styles for you to try on your infographic

Want to impress employers? Step up your illustration game and draw like these professionals.

Behance Vector illustration Collection

Industry Examples

Your infographic will not be as complex or have as many facts. These are just examples to inspire you.