Gundersen Marketing Video – Instructions

Overview

For this project, you’ll be creating a 30-second marketing video for our local healthcare provider, Gundersen Healthcare. You’ll choose from several messages (listed below) educating the viewer on how they can improve their physical or mental health. Gundersen’s marketing team created these messages to go along with their current marketing campaigns. These videos will be used on Gundersen’s social media platforms to reinforce this ongoing, community-based, educational marketing campaign.

You’ll create your video in After Effects and then export it in Adobe Media Encoder to a .mp4.

After you create your video, you’ll create one social media graphic. This graphic will match one of your middle messages in the video.

Examples of other student marketing videos:

Gundersen Marketing Video – Grading Checklist

Create a 30-second video in After Effects (1080 x 1080 pixels) based on the marketing messages listed below
Design your own look and feel—while still adhering to Gundersen’s brand guidelines
Focus on telling a visual story—with emotion and meaning
Use the storyboard sheet below to layout your ideas (optional)
Comp in Illustrator and Photoshop as needed (optional)
Animate in After Effects and render in Adobe Media Encoder
Also, create a social media graphic to go along with your video
(1080×1080, RGB, in Photoshop or Illustrator)
Find stock videos from pexels.com or pixabay.com
Find stock sounds and music from bensound.com or pixabay.com
Find new typefaces on fontsquirrel.com
Participate in class critiques
Present your final .mp4 video to the class

Notes from the client (Gundersen’s marketing team)

Hi Craig—I’ve attached our brand guidelines at a glance, as well as the marketing messages/headlines your students could use. They’re previous headlines we used on our billboards and would like to reuse this winter on social media since we didn’t get a lot of mileage out of them on Facebook/Instagram yet.

As a brief overview, the headlines are part of our ‘Healthy Feels Like’ campaign which encourages the community to think about little ways they can improve their health every day, especially their mental health. We know that stress/anxiety is THE thing our community is struggling with the most right now as whole. (The campaign tagline is ‘Small Moments. Better Health. Every day.’)

We look forward to seeing what your students create!

Tagline/CTA: for Healthy Feels Like is -> Small Moments. Better Health. Every day. (We are good with students starting and ending the video with our logo.)

Logos: attached, let me know if you want bigger sizes. And the guidelines you mentioned below are perfect. We always default to the color logo as our first option. If the color logo won’t work, we then jump to the white logo, and using the all black logo is our last option and only if needed.