2-Sided Flyer – Instructions

Overview

The common 2-sided flyer is a commonly used marketing piece in the business world. It is compact, easy to carry, easy to print, and shares a lot of information about your product or service. It is so helpful that many businesses begin their marketing campaigns with a simple business card and printed flyer.

Most retail stores have specific countertops and floor displays just for this common 2-sided flyer.

A good 2-sided flyer utilizes an even combination of text, photos, and art to convey its message to its audience.

Grading Checklist

  • Marketing Piece: Design one 2-sided flyer
  • Size: Use the template below (4″ x 7″, CMYK, 300 ppi)
  • Software: Adobe Illustrator
  • Topic/Client: Use the Farmers Market text below (Or pick your own topic)
  • Typeface: Only use 1–2 typefaces. (Typefaces on your iMac, or fontsquirrel.com)
  • Create a color scheme with 3–5 colors
  • Deliver your facts in small chunks
  • Use a contemporary design (see examples on this page)
  • Use stock photos or illustrations from unsplash.com, pexels.com, or pixabay.com. Or use your own if they’re good.
  • Participate in presentations and critiques in class

2-Sided Flyer Best Practices

Here are several important considerations while designing your 2-sided flyer. Be sure to review the other helpful examples on this page too. They will offer you new ideas and inspire you to think in new ways while designing.

Examples to inspire you

More Examples (of just one side)

farmers-market-examples

Now, design your own 2-sided flyer

Here’s a template to download and use

Use this Adobe Illustrator template to create your 2-sided flyer. Fill both sides with the farmers market information provided above (or, information of your choice).

2-sided flyer template image
4×7-2-sided-flyer-template.ai.zipDownload

Once done designing, print your 2-sided flyer

Print your 2-sided flyer to 8.5″ x 11″, 2-sided (duplexed). Cut it out with the rotary cutter or xacto knife and ruler.

I’d suggest you do this for your critiques too. That way you and your evaluators can see the real thing. You’ll see how your content works with both sides and with bleeds.