Web Ads – Instructions (CGD)

For this project, we’ll design one web ad for the same client you did your animated video for. Choose one size from the standard Google ad sizes below.

This web ad will communicate the same message as your animated video.

Grading Checklist

  • Design one web ad for the same client as your animated video and poster
  • Choose one Google ad size from the list below
  • Photoshop or Illustrator
  • Vector drawings or photos, or a combination of both
  • Fonts from fontsquirrel.com or your computer
  • Photos from unsplash.com, pexels.com, pixabay.com, or your own

Google common web ad sizes

  • Leaderboard
    728 x 90px at 72ppi
    (design at 3 times the size—2184 x 270px, 72ppi, RGB)
  • Half Page 
    300 x 600px at 72ppi
    (design at 3 times the size—900 x 1800px, 72ppi, RGB)
  • Medium Rectangle 
    300 x 250px at 72ppi
    (design at 3 times the size—900 x 750px, 72ppi, RGB)
  • Wide Skyscraper
    160 x 600px at 72ppi
    (design at 3 times the size—480 x 1800px, 72ppi, RGB)
  • Large Mobile Banner
    320 x 100px
    (design at 3 times the size—660 x 300px, 72ppi, RGB)

Examples

Here’s the web ad for Habitat ReStore

Here’s my poster for Habitat’s ReStore

And here’s the animated video I did for Habitat’s ReStore