New Packaging Designs

By CRAIG KUNCE

Here are several packaged product redesigns I track. As with the logos I track, It's interesting to see which style and layout these companies use to define their packaging and brand's "look."

 

Why change a product's packaging?

Companies and organizations re-design their packaging, logos, web sites, and brand identity to reflect changes in their marketing campaigns, product offerings, target audience, media usage, and to keep up with ever-changing trends, styles, and consumer needs.

 

Mom's Best Naturals Cereals

moms best cereal redesign

howdesign.com's brief article describing Mom's Best redesign with Minneapolis based HartungKemp/Kick.

 

Organic Valley Milk

 

 

Campbell's Soup and Dole Frozen Blueberries

packaging redesign

 

 

 

Celestial Seasonings Tea

tea re-design

 

 

 

Walmart's Great Value Drink Mix

re design

 

 

 

Westinghouse Light Bulbs

re design

 

 

 

Bookbinders Soup

re design

 

 

 

Crest Toothpaste

re design

 

 

 

Nutro Natural Choice Cat Food

redesign
2009, 2010