Graphic Design & Marketing

Design Project - Mixed Recycling Signs

By CRAIG KUNCE

I'll be your instructor for this course. These links will help you get to know me better. See you in class!

 

                

Instructions

For this project each student will complete four sign designs for Western's mixed recycling bins.

Goal

Communicate clearly and quickly what the bin is for and what should go in it.

Like most good design and signage, pictures communicate more effectively than type. They also transcend language and in most cases, culture. If your images are informative enough you shouldn't need too much type.

Challenge yourself to create a sign that can be understood by a child who can't read.

Four signs you will design

  1. Mixed Recycling, 18" x 18", full color, CMYK, 300ppi
  2. Mixed Recycling, 8.5" x 11", full color, CMYK, 300ppi
  3. Waste, 18" x 18", full color, CMYK, 300ppi
  4. Waste, 8.5" x 11", full color, CMYK, 300ppi

All signs will be designed in Illustrator or InDesign.

 

Templates

Use for 18" x 18" signs

 

Use for 8.5" x 11" signs

 

You must use Western's branded black bar on the bottom

It could be straight, curved, or more decorative to match your design.

Be sure to use Western's official horizontal logo, colors, typeface, branded photos and/or illustrations, repeatable design elements.

 

Optional - Use Neon Leon

Download: neon_leon_poses.zip

 

 

Western's current bin and signage

 

Include these 6 categories on your posters

Use this image from Waste Management as a guide. You may use photos or illustrations.
I don't think I would include the DO NOT INCLUDE categories.

Learn about Mixed/Single Stream Recycling

Milwaukee, Wisconsin's single stream recycling facility

 

Waste Management's "What can I recycle" website
http://www.wm.com/thinkgreen/what-can-i-recycle.jsp

 

Single stream recycling facility in Colorado

 

Recycling facility visit

 

Inspirational Illustration styles

What to impress employers? Step up your illustration game and draw like these professionals.

Behance Vector illustration Collection


 

Good examples of single stream signs

All signs are not created equal. We'll discuss the difference in these sample signs together in class.

We'll start with several good examples to get your ideas flowing.

These are good signs because

  • Clearly communicate their message
  • Use photos or art to quickly deliver the message
  • Educate the viewer
  • Are nicely designed
  • feature developed illustrations (not just quick vector line drawings)
  • Use a simple, minimalistic color scheme (notice green is always used)
  • Incorporate a brand (some)

 

 

 

 

 

 

 

 

Average Examples

These signs are okay, and get the message across, but they aren't designed or illustrated as well as the signs above

 

 

Poor Examples

These are poor examples that lack organization, clarity of message, or are just poorly designed