Due Dates
Syllabus
Branding
Target Market

Western
Brand Guidelines
Recycling Signs

Packaging
Introduction
Template
Photography
Masking
3D Mockup

Web Ads
Instructions
Responsive Ads

Graphic Design & Marketing

Brand Guidelines

By CRAIG KUNCE

At some point in your career you'll be asked to create a brand guidelines book for a client. This is the essence and foundation of any organization's brand message. It outlines, usually in detail, what the organization stands for and what message they want to communicate to their target audience.

Project

Read and fully understand the brand guidelines book for Western Technical College.

Download Western's brand assets here: western_brand_assets.zip

Be sure to understand:

Why create brand guidelines?

The main reason is consistency. You want everyone's designs to look and feel the same and to communicate the same message. It simplifies and clarifies the message your audience receives. Remember: Make it easy for your reader to hear your message—create order from chaos.

BRAND GUIDELINES = CONSISTENT MESSAGE AND LOOK = BRAND RECOGNITION = BRAND LOYALTY

= COMMUNICATION

What are brand guidelines?

Below are several examples of real brand guideline books. You'll see a common pattern in most books. They typically follow this main outline:

Brand

 

Visual Identity

 

Applying the Brand

 

Real Brand Guidelines Examples

 

lloyds_brand_guidelines.pdf

 

berkeley_brand_guidelines.pdf

 

https://en.instagram-brand.com/

 

special_olympics_brand_guidelines.pdf

 

walmart_brand_guidlines.png

 

wipro_brand_guidelines.pdf