Graphic Design & Marketing
At some point in your career you'll be asked to create a brand guidelines book for a client. This is essence and foundation of any organization's brand message. It outlines, usually in detail, what the organization stands for and what message they want to communicate to their target audience.
Create a brand guidelines book for Western Technical College.
Be sure to include:
- Brand (The Essential Experience)
- Logo (download here)
- Typography (Raleway) (Oswald)
- Photography / Art / Illustration (westerntc.edu)
- Repeatable design elements (see posters in hallways and our website)
Why create brand guidelines?
The main reason is consistency. You want everyone's designs to look and feel the same and to communicate the same message. It simplifies and clarifies the message your audience receives. Remember: Make it easy for your reader to hear your message—create order from chaos.
BRAND GUIDELINES = CONSISTENT MESSAGE AND LOOK = BRAND RECOGNITION = BRAND LOYALTY
What are brand guidelines?
This tutorial shows several examples of real brand guideline books. You'll see a common pattern in most books. They typically follow this main outline:
- Imagery (Photos, art, repeatable design elements)
Applying the Brand
- Various Marketing Pieces
- Business Cards
- Email Signature
- Web ads
- Social Media
- Banners, etc.
Real Brand Guidelines Examples