Portfolio

Dale Earnhardt, Jr

I art directed and designed this line of products for Dale Jr.'s #8, Budweiser car. The team was looking for a new look to go along with their new car design. The "fast-forward" design elements, speeding roadway, diamond plating, and bold Trade Gothic typeface seemed to do the trick. They liked it and sent it into production to sell trackside and in retail stores across the USA. The awesome car vector drawings were provided by my coworker Clint Woidyla.

Fun Project!